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Sponsor Spotlight: World By the Tail, Inc.

September 21, 2020

Virtual Game Show Spectacular graphic with World by the Tail, Inc. logo in the spotlight

ClayPaws® Kits from World by the Tail, Inc.
Making an Imprint on the World for over 20 Years

A photo of two hands holding an imprinted Clay Paw with colorful ribbon at the top
An example of a finished ClayPaw print

World By the Tail, Inc. (WBTT) is a women-founded, family-run company based in Fort Collins, CO. Since 1997, WBTT has been supplying veterinarians with ClayPaws®, the Original Paw Print Kit, as part of their Veterinary Wisdom® line of original products. These kits are the top choice of veterinarians and pet crematories for memorial paw-print making both locally and nationally. ClayPaws® prints are a convenient way to make high-quality, lasting keepsakes of pets’ paws, hooves, or claws.

These kits have been hand assembled by the dedicated individuals at Foothills Gateway, Inc. for almost 20 years. “Foothills Gateway is an integral part of our supply chain and has always risen to meet the ever-growing demand for ClayPaws® Kits,” WBTT Chief Growth Officer Bryn Frisina shared.

World By the Tail’s Community Philanthropy Focus

In addition to supporting Foothills Gateway through partnership, WBTT also makes annual donations to several local philanthropies and foundations. One annual gift always goes to The Argus Institute for Families and Veterinary Medicine. This unique program provides grief support for pet parents and communication skills training for veterinary professionals through Colorado State University’s Veterinary Teaching Hospital. In addition to this, World By the Tail donates in each of their team members’ names to the animal-related charities of their choice each year. Past donations have included the Humane Society, Elder Pet Care, Husky House, and All Aboard Rescue, to name a few. When they are able, WBTT also donates extra clay to local schools and art programs.

World by the Tail is also a sponsor of the Companion Animal Euthanasia Training Academy. This program provides education in companion animal euthanasia to improve the overall experience for the pet, caregiver, and veterinary team.

Imprinting the World

At the end of the day, they feel their biggest contribution to the community is the millions of forever keepsakes that pet parents across the nation receive when they say goodbye to their beloved pets. Having a tangible, permanent reminder of the love shared with their pet is an irreplaceable gift for a pet parent.

At World by the Tail, the company vision is to imprint on the world the significance of creating meaningful connections. Thanks to the partnership with Foothills Gateway, and the impact ClayPaws® Kits make every day, the WBTT team feels they are well on their way!


Be sure to tell your veterinarian that you hope they choose the ClayPaws® brand for their paw print making needs. No other clay results in such a lasting, personalized keepsake. And when they choose to use ClayPaws® Kits, they also support the great causes and programs mentioned above!

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Register for the Game Show Spectacular’s virtual debut on Saturday, October 3rd!

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